Dr. Avisha Sadeghinejad

Profile

Dr. Avisha Sadeghinejad is a Lead Faculty and Associate Professor at the Forbes School of Business and Technology at University of Arizona Global Campus (UAGC). She holds a Doctoral degree in Business Administration with a specialization in marketing from Golden Gate University where she also received the Outstanding Graduate Student of the Year Award from Ageno School of Business. She also holds an MBA and a Bachelor of Science in Mathematics from Sharif University of Technology, and the Digital Marketing Analytics certificate from University of Illinois at Urbana-Champaign, and the Certified e-Marketing, and Certified Social Marketing Associate certifications from the eMarketing Association.

Prior to joining UAGC, Dr. Sadeghinejad worked as the marketing officer at a startup company where she developed and implemented a strategic marketing plan with an emphasis on email marketing, video-email marketing, and marketing automation. In addition, she spent several years in the food industry where she practiced strategic marketing, brand management, market research, and market analysis. Also, as a consumer behavior consultant, she pioneered her company’s first customer advocacy program. A few well-known global brands that she handled are Nestlé® of Switzerland, NUK® of Germany (products for nursing mothers, babies and children) and Familia® Muesli of Switzerland (Breakfast granola).

At Forbes School of Business and Technology and along with teaching, she has led the development of the BA in Marketing program (BAM), and has designed and developed several graduate and undergraduate courses with an innovative and engaging approach. Some of her course designs have won awards from the Association for Distance Education and Independent Learning (ADEIL) and the International E-Learning Awards, Academic Division. She is also a member of the UAGC Faculty Council where she represents the Department of Professional Studies at the Forbes School of Business and Technology.

In her free time, she enjoys spending time with her family, cooking, gardening, reading books, and practicing piano, and Persian calligraphy.